Banal (Marcuse)

Anthropos

 

How does the capitalist logic and it’s mechanisms manipulate the individual and what suggestive powers are being used by media and advertisements to form and shape the “One-Dimensional Wo*Man”?

These questions and some ideas around them are examined by the german-american philosopher Herbert Marcuse in his text “One-Dimensional-Man” (1964). For the video Marcuses essay “Der Mensch in einer sozialisierten Welt” is being associated with short scenes filmed in Budapest 2014. The combination of both brings up a rather critical-ironic mix of different audio-visual metaphors that open up some new layers of Marcuses socio-philosophical analysis.

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