Banal (Marcuse)



How does the capitalist logic and it’s mechanisms manipulate the individual and what suggestive powers are being used by media and advertisements to form and shape the “One-Dimensional Wo*Man”?

These questions and some ideas around them are examined by the german-american philosopher Herbert Marcuse in his text “One-Dimensional-Man” (1964). For the video Marcuses essay “Der Mensch in einer sozialisierten Welt” is being associated with short scenes filmed in Budapest 2014. The combination of both brings up a rather critical-ironic mix of different audio-visual metaphors that open up some new layers of Marcuses socio-philosophical analysis.